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Our Story

Our mold-shattering
thinking began with
a single thought

"How do
we take
percentage
fees out of
commission?"

After decades at the forefront of CREF, our founders set out to free GPs from inflated brokerage commissions. From there, our mission emerged.

Today, GPARENCY offers a revolutionary fee structure built around an annual Membership—with flat-rate services and free resources.

Whatever your loan size, property type, or fund sources, get
America’s Biggest Closers to fight for you, as they have for over a quarter century.

Leadership

Former insiders. Now, revolutionaires.

From all corners of the CRE community.
Gathered here today to benefit the GP.

Ira Zlotowitz

Founder & CEO

Ira Zlotowitz

Founder & CEO

Ira is a CREF revolutionary who has devoted his life and career to creating opportunities for people.

Launching GPARENCY is no different. Being the youngest president of any Top 10 mortgage business, as well as the founder and driver of Eastern Union’s $5B in yearly loans, Ira has worked with 1,000s of GPs over the years. He understands how, more than anything, they need equitable access to commercial real estate everywhere.

Ben Schweitzer

Co-Founder & Chief Product Officer

Ben Schweitzer

Co-Founder & Chief Product Officer

Over the past decade, Ben Schweitzer has exemplified the adage of working ‘on’ the CREF industry rather than ‘in’ it. A powerhouse of the multifamily sector from his time at Freddie Mac, Ben’s expertise in the industry and his passion for new technology and AI have driven numerous innovations on behalf of improving client experiences. Ben understands technology, and is leveraging it to benefit GPs nationwide.

Abrar Qureshi

Chief Technology Officer

Abrar Qureshi

Chief Technology Officer

Abrar Qureshi is a veteran technologist with over 27 years of experience building and leading impactful technology initiatives in commercial and public sectors. He recently served as a Presidential Innovation Fellow with the GSA in a technology advisory role at the US Marine Corps and Department of Navy. He has also lead technology delivery at KeyBank and Capital One, among several other major institutions.

Joel M. Kahn

Chief Operating Officer (COO)

Joel M. Kahn

Chief Operating Officer (COO)

For almost 30 years, Joel has led start-up companies and industry professionals through exponential growth. His passion for transforming new innovations into tangible results has helped countless clients optimize their business for long-term success. As COO, Joel works to empower GPs to realize their goals with confidence, transparency, and total control by providing expert support, tools, and resources to self-direct their loans.

Avi Beneson

Chief Financial Officer

Avi Beneson

Chief Financial Officer

Avi Beneson is GPARENCY’s Chief Financial Officer and has over 15 years of Finance experience working in and managing accounting and payroll across the banking industry. Avi’s most recent employer was BHI (Bank Hapoalim International), and his vast skill set includes extensive experience in operational accounting, management reporting, external audits, tax prep, expense management, project management, and more. With Avi’s HR and banking experience, he is excited to help maximize GPARENCY’s industry-disrupting growth.

Josh Rosalimsky

VP of GP Concierge

Josh Rosalimsky

VP of GP Concierge

Josh is an up-and-coming business wiz with a sharp eye for world-record deals. With a background in finance and real estate, Josh understands that thanks to technology, the business world is changing rapidly—and he’s leading our team of GP Concierges in a proactive approach. “We’re welcoming GPs into a whole new world,” he says. “One where many types of brick-and-mortar storefronts are becoming optional—and traditional mortgage brokers may soon become obsolete.”

Steve Moskowitz

Head of Lending

Steve Moskowitz

Head of Lending

With nearly a decade of experience in sales, Steve leverages his expertise in finding and closing deals to manage GPARENCY’s Lender Concierge Team. Together with the most innovative technological minds in the country, Steve and his team have opened up more deal flow and opportunity for lenders and buyers alike by helping them connect to and communicate clearly with each other—matching GPs to lenders that fit their goals and approach. 

Our Mission

Create equitable access to opportunities for commercial real
estate owners everywhere.

Every GP started in
the same place:

  • Where do I begin in real estate?
  • Who can guide me in my first deal?
  • How do I raise equity and get debt?
  • What bank would even consider me?
  • How do I build those crucial contacts?

In response, our mission is to make CRE access equitable.

With a revolutionary Membership,
commission-free services, powerful
resources, and strategic partnerships, we
open doors like never before.
Thanks to GPARENCY, all GPs, from
first-timers to long-timers, are empowered to
find, create, and act on every opportunity.

Our Mission

The future is closing in.
Here’s how we shape it.

Transparency We realize that GPs have had
enough of stacked costs and
hidden fees. We are peeling back
every layer of confusion and
mystery around Commercial
Real Estate Finance.

Accessibility The future of everything is
standardization. We are turning
all the broker’s resources into
intuitive tools anyone can use
effectively.

Autonomy Do what you want, delegate the
items you don’t, pay only for the
services you need, and stay in
control of everything related to
your loan.

Flat Fees

Always the best at
your side. Never pay
more than $16k.

Get the nation’s top mortgage brokers to run your entire deal from underwriting, to creating the competition, to placement, all the way through to closing. Plus, get one full year of Membership.
All that for just $16k.
Yes, really.

Each subsequent deal within your membership year is just $11k.

What's the deal?

Show us what you’re working on.

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