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How it started

"We take percentage fees out of commission."

After decades at the forefront of Commercial Real Estate Finance, our founders realized that commissions are for paintings. Not for mortgages.

So they set out to free GPs from the inflated commissions paid on each loan. From there, a mission emerged.

Today, GPARENCY offers tech, resources and services all geared toward the GP.

We put you in the driver’s seat, so you can direct your own mortgage, access lenders directly, hire brokers at flat fees, and Take it to the bank™.

Our MissionCreate equitable access to opportunities for commercial real estate owners everywhere.

Every real estate owner started in the same place:

Where do I begin? How do I raise equity and get debt for my first deal? What bank would even consider me?

How do I build the connections that are everything in this business? Do I have the wrong background?

The GPARENCY mission is to make access equitable.

Our powerful technologies, strategic partnerships, and commission-free services are opening doors within CREF to enable all GPs––from first-timers to long-timers––to create and act on opportunities.

Three simple values.

Transparency We realize that GPs have had enough of stacked costs and hidden fees. We are peeling back every layer of confusion and mystery around Commercial Real Estate Finance.

Democracy The future of everything is standardization. We are turning all the broker’s resources into intuitive tools anyone can use effectively.

Autonomy Do what you want, delegate the items you don’t, pay only for the services you need, and stay in control of everything related to your loan.

Former insiders. Now, revolutionaires.

Our leadership represents a diversity of talent from all corners of the Commercial Real Estate community. Gathered here today to benefit the GP.

Ira Zlotowitz

Founder & CEO

Ira Zlotowitz

Founder & CEO

Ira is a CREF revolutionary who has devoted his life and career to creating opportunities for people.

Launching GPARENCY is no different. Being the youngest president of any Top 10 mortgage business, as well as the founder and driver of Eastern Union’s $5B in yearly loans, Ira has worked with 1,000s of GPs over the years. He understands how, more than anything, they need equitable access to commercial real estate everywhere.

Ben Schweitzer

Co-Founder & Chief Product Officer

Ben Schweitzer

Co-Founder & Chief Product Officer

Over the past decade, Ben Schweitzer has exemplified the adage of working ‘on’ the CREF industry rather than ‘in’ it. A powerhouse of the multifamily sector from his time at Freddie Mac, Ben’s expertise in the industry and his passion for new technology and AI have driven numerous innovations on behalf of improving client experiences. Ben understands technology, and is leveraging it to benefit GPs nationwide.

Abrar Qureshi

Chief Technology Officer

Abrar Qureshi

Chief Technology Officer

Leveraging 25 years of software engineering experience in both the private and public sectors, Abrar focuses his technological skillset on human-centered service. When he’s not volunteering his time to his community or lending his expertise to U.S. government organizations, Abrar leads GPARENCY’s world-class technological innovations with a focus on creating a more dynamic marketplace for commercial real estate GPs and their various partners.

Christina Leitner

Chief Revenue Officer

Christina Leitner

Chief Revenue Officer

As an expert in strategic financial initiatives, Christina has devoted her career to building dynamic relationships—and millions in revenue—for GPs nationwide. Her mission is to help GPARENCY dominate as the fastest-growing CRE marketplace in the world, providing one-stop, equal-access financial opportunity to all. She does this by creating opportunities for GPs, lenders, and GPARENCY team members to network to their mutual benefit. 

Joel M. Kahn

Chief Operating Officer (COO)

Joel M. Kahn

Chief Operating Officer (COO)

For almost 30 years, Joel has led start-up companies and industry professionals through exponential growth. His passion for transforming new innovations into tangible results has helped countless clients optimize their business for long-term success. As COO, Joel works to empower GPs to realize their goals with confidence, transparency, and total control by providing expert support, tools, and resources to self-direct their loans.

Avi Beneson

Chief Financial Officer

Avi Beneson

Chief Financial Officer

Avi Beneson is GPARENCY’s Chief Financial Officer and has over 15 years of Finance experience working in and managing accounting and payroll across the banking industry. Avi’s most recent employer was BHI (Bank Hapoalim International), and his vast skill set includes extensive experience in operational accounting, management reporting, external audits, tax prep, expense management, project management, and more. With Avi’s HR and banking experience, he is excited to help maximize GPARENCY’s industry-disrupting growth.

Josh Rosalimsky

VP of Sales

Josh Rosalimsky

VP of Sales

Josh is an up-and-coming business wiz with a sharp eye for world-record deals. With a background in finance and real estate, Josh understands that, thanks to technology, business is changing rapidly—and he’s leading our team of GP Concierges in a proactive approach. “We’re welcoming GPs into a whole new world,” he says. “One where brick-and-mortar storefronts are optional—and traditional mortgage brokers are obsolete.”

Steve Moskowitz

Head of Lending

Steve Moskowitz

Head of Lending

With nearly a decade of experience in sales, Steve leverages his expertise in finding and closing deals to manage GPARENCY’s Lender Concierge Team. Together with the most innovative technological minds in the country, Steve and his team have opened up more deal flow and opportunity for lenders and buyers alike by helping them connect to and communicate clearly with each other—matching GPs to lenders that fit their goals and approach. 

Get to the closing
table for $16k or less.

Enjoy a classic, hands-on mortgage broker who runs your entire deal from underwriting, to creating the competition, to placement, all the way through to closing.

Plus, get one full year of Membership. All for just $16k.

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