Our Story
Redefining Commercial Real Estate Financing.
Why GPARENCY
was created
We founded GPARENCY to solve a problem in
commercial real estate financing that's been hiding in
plain sight for decades.
The problem: 95% of CRE owners admit they’re not getting
the best financing.
Our founder and CEO, Ira Zlotowitz, spent 20+ years closing
billions in deals as one of the industry’s top mortgage brokers.
Over that time, one pattern became impossible to ignore:
80%
of borrowers go direct to lenders
20%
of borrowers use brokers
Yet nearly all are sure they could have gotten a better deal.
We created Mortgage
Assurance to change that.
Our mission is to help 100% of the market close with confidence, knowing they secured the absolute best rates and terms. And we figured out how to do it without ever sacrificing existing broker or lender relationships.
We believe transparency is the cornerstone of trust. That’s why we’ve built a process that eliminates guesswork and ensures results, all for a flat fee, with no hidden agendas or commissions.
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Our Commitment
Everyone should know they secured the best deal.
GPARENCY is your steadfast partner on the financing journey.
We’re about delivering results through our proven Mortgage
Assurance process that removes guesswork and ensures success.
Here’s what makes us different:
Our Mortgage Assurance Process
A proven approach that guarantees better financing terms through competition and expert guidance.
The Best Deal Without Sacrificing Relationships
Whether you’re working with a broker or going direct, Mortgage Assurance enhances rather than replaces your existing relationships, allowing you to stay with your broker or lender while motivating them to dig deeper and deliver you the best deal.
No Hidden Agendas
We charge a fixed fee, so we have no financial ties to any specific bank or broker. Our only incentive is getting you the best deal.
Leadership
Former insiders. Now, revolutionaries.
Ira Zlotowitz
Founder CEO
Ira is a CREF revolutionary who has devoted his life and career to creating opportunities for people.
Launching GPARENCY is no different. As the youngest president of any Top 10 mortgage business, and the
founder and driver of Eastern Union’s $5 billion in yearly loans, Ira has worked with thousands of GPs over the years. He understands how, more than anything, they need certainty in securing the best deal possible.
Ami Eller
Senior Managing Director
Ami Eller is a seasoned Senior Managing Director at GPARENCY who closed $1.3 billion in loans in 2025 alone.
With over 7 years of experience in complex debt transactions nationwide, Ami is known for his expertise in securing favorable terms and leveraging strong lender relationships. His role focuses on closing intricate deals and guiding clients through every stage, demonstrating a commitment to excellence and GPARENCY’s capped fee model.
David Schwed
Senior Broker
David Schwed is a Senior Broker at GPARENCY who closed over $200 million in financing in 2025 alone.
He brings a well-rounded, entrepreneurial perspective to GPARENCY. His background spans hands-on fix-and-flip investments, acquisition work for a firm originating ground leases, and the launch of a startup focused on EV charging stations for shared properties.
This diverse experience gives David a practical and extensive understanding of how deals are structured, financed, and executed in the real world. At GPARENCY, he applies that insight to help clients navigate
financing decisions with clarity, creativity, and confidence.
(732) 719-3010
connect@gparency.com